Scuba Schools International Thailand: Business and Education Systems

History

SSI was founded in 1970 and is the largest school-based diver training agency in the world. In 1999, SSI merged with the National Association of Scuba Diving Schools (NASDS, founded in 1967), combining the sales and marketing expertise of NASDS, with the renowned educational products of SSI.

As well as being a leader in the scuba industry, SSI was one of the founding members of the Recreational Scuba Training Council (RSTC), and was crucial in the development of the Universal Referral Program.
Our remarkable list of innovations (many of which that have been imitated by our competitors) has earned us the highest honours in the diving industry.

Some of these innovations
include:

Development of the home-
study training method;
Development of a training
procedure for tea ching children about the fun and
excitement of diving —
“Scuba Rangers”;
Creation of sales and
marketing programmes to benefit dive centres;
Scuba University, a business school for dive retailers,
Creation of Platinum Pro5000 — a non-partisan achievement for 5000 dives;
Educational materials available in over 20 languages
ODiN — The Online Diver's Network;
and many more!

info@ssithailand.com

Mission

To improve the profitability and success of SSI Dive Centres, Resorts, and staff, making use of a fully-developed business strategy and high-quality educational programmes.

Systems

The Education System is our family of products, services and courses that support your scuba school and instructional team.

The Business System is our family of products and services that support your retail sales, staff, travel, repair and rental profit centres.

SSI is the only organisation that offers a proven method of combining education and business, so students learn to dive and become committed divers. This system creates the “why to buy” for customers. When it is applied, it helps in successfully reaching your store's primary goals of selling courses and equipment.

ODiN - The SSI Online Divers Network

In addition to providing you with a worldwide integrated system for certifying and searching students and SSI Dive Leaders, SSI's powerful ODiN system gives you customer service tools, business reporting and statistical analysis tools, advertising tools for your dive centre, your courses and events, to an online audience of millions, at the click of a mouse. All this is included

Philosophy

SSI's Business Model is based on a four step process we call our "Customer Loyalty Cycle." By utilising the cycle, SSI Dive Centres can acquire new students and convert them into loyal customers.

Customer Loyalty Cycle

An integral part of the "Customer Loyalty Cycle" is the SSI Diver Diamond, which is the focal point of SSI's sales and marketing integration plan, and can be seen throughout each of our training programmes. The Diver Diamond emulates the four critical components necessary for successful diver development.

Increase equipment sales

Thrive in a highly competitive market by integrating all the profit centres of your business using SSI's Business & Educational Systems.

Integrating a sales and marketing approach into the student learning process creates understanding and awareness for the need and value of purchasing equipment and continuing training.

SSI's Business & Educational Systems provide you with the tools needed to encourage your students to acquire proper knowledge and skills, purchase properly-fitted equipment and dive often.